Adventureworks.Sales.Purchases.DataManagement.pdf: page 4 (Section)

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excerpt          Executive Summary    Adventure Works Cycles is a multinational bicycle manufacturer that records data  from its op erations in a database that is op timized for Online Transaction Processing  (OLTP). The comp any transactions recorded are from the following business  p rocesses: Manufacturing, Sales, Purchasing, Product Management, Contact  Management, and Human Resources. Some data discovery shows that the comp any  has around 9 7 brands of different bikes, group ed into mountain bikes, road bikes, and  touring bikes. They manufacture some comp onents themselves, but also buy  comp onents, accessories, and clothing from outside vendors. They sell to both retail  stores, which we have defined as resellers and individual customers.     The comp any, in order to imp rove business p erformance needs to obtain insights from  its op erations. Getting insights from an OLTP database has been p roven challenging in  the p ast, therefore Adventure Works Cycles will start to build datamarts that comp ly  with an Online Analytical
page4
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